I ran into James Governor at SAP’s Influencer Summit this week. As he points out in the comments on my inaugural post, James was the chief hassler to get me started on this blog. In the interim, he’s been both wildly supportive and correctly critical.
Not surprisingly, we had an engaging and fascinating conversation about the future of technology, the potential for bloggers to help create a new market category, and a host of green issues. I’m not sure whether it was the conversation or the volume of shrimp that I consumed but my head was buzzing with blog ideas by the time I made it back to my hotel room. However, rather than capturing any of my thoughts, I got entwined in my email and didn’t get to sleep until far too late. By the time I came up for air the next day, my recollection of the conversation had waned. By the following morning, the opportunity had passed.
As evidenced by the scarcity of recent posts, this isn’t the first time in the last two months that this has happened to me. Therefore it should be no surprise that readership for November was the lowest since April. Since frequency of posting and number of views are both KPIs that I track, my blogging credentials are clearly taking a hit.
On the flight back from Boston, I remembered another part of the conversation with James. He encouraged me to use Twitter and I confessed that I saw little to no value in it. But maybe Twitter is the answer to my problem. Since twitters tend to be short bursts of information provided nearly instantaneously, the overhead is presumably lower which increases the likelihood that I might do it in the moment, rather than trying to reconstruct a thought afterwards. If I could have SMS’d a few sentences on the spot, it might have been enough to capture the essence of the idea for whoever was interested.
However, from my point of view the twitter is a commentary appetizer that leaves anyone interested in deep content hungry for real meat. Of course, my own dated assumptions about insight may not match the world’s expectations for tidbits and sound bites. Maybe I’m not a modern blogger.
What do you think? Morsels or meals?