Comments on: The Myth Of Fair Value http://alignment.wordpress.com/2012/09/09/the-myth-of-fair-value/ Aligning Execution With Strategy Wed, 19 Jun 2013 09:15:11 +0000 hourly 1 http://wordpress.com/ By: Anonymous http://alignment.wordpress.com/2012/09/09/the-myth-of-fair-value/#comment-13469 Mon, 17 Dec 2012 05:18:53 +0000 http://alignment.wordpress.com/?p=2152#comment-13469 @joshuafeltsrn ALL pricing in an open marketplace is a marketing strategy.

]]> By: joshuafeltsrn http://alignment.wordpress.com/2012/09/09/the-myth-of-fair-value/#comment-12308 Mon, 10 Sep 2012 17:28:25 +0000 http://alignment.wordpress.com/?p=2152#comment-12308 Johnathan –

I appreciate your commentary. As you mention it, it seems like fairly common sense, but most things are if you actually take the time to reflect on it and think about it. Perhaps the reason why things ending in 9 sell better is simply because it hasn’t yet been rounded to the next whole number. It makes us feel like we’re buying something cheaper than we really are. I’ve always noticed the 9/10 at the end of the whole number at a the gas station, I just never thought about it as a marketing strategy until now.

Joshua

]]> By: Raunak http://alignment.wordpress.com/2012/09/09/the-myth-of-fair-value/#comment-12301 Mon, 10 Sep 2012 06:07:32 +0000 http://alignment.wordpress.com/?p=2152#comment-12301 Jonathan, thanks for sharing such an informing post and also the link to Poundstone blogs.
I love the breadmaker example and it makes a whole lot of sense. Budget buyers would like to associate with a brand that they perceive to be high end. Seeing an expensive option on the shelf builds that perception. It is then easier to sell the less expensive product.

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